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75 Kenmare

(Details)

Product: Luxury Condominiums

Client: DHA Capital

Location: Nolita, New York

Services: Strategy, Naming, Branding, Collateral, Website, Packaging, Brochures, Premiums, Campaign, Copywriting

(About) 75 Kenmare is a prestigious condominium project in Nolita, NYC, where Noon crafted a stunning luxury brand that radiates style, soul, and sophistication—anchored by interiors from Lenny Kravitz and Kravitz Design. We named and positioned the brand to embody a bold, celebratory spirit, highlighted by a gold record-inspired cover for a magazine-style brochure rich with editorial content. The campaign also featured a limited-edition collector’s box personally signed by Lenny Kravitz, alongside a thoughtfully curated Nolita neighborhood guide that captures the area’s vibrant cultural pulse. Together, these elements create a truly one-of-a-kind brand experience—iconic, expressive, and as legendary as its designer.