(About) Aura, a gleaming tower of soft muted tones and tactile, nature-inspired materials, is a refined expression of modern living in Long Island City. Noon created a brand that embodies elevated, ethereal living—an urban oasis defined by warmth, clarity, and quiet sophistication. Starting with the name, we developed a distinctive identity that radiates refined energy through custom logo design, unique iconography, and serene yet striking patterns and color palettes. Our team crafted a full campaign and storytelling strategy that brought Aura’s enlightened lifestyle to life across beautifully designed brochures, a visually immersive website, and cinematic video content. Premium packaging and materials extended the brand’s calming, invigorating presence into every tactile detail. Aura stands as a beacon of boutique sophistication—designed to connect, awaken, and elevate at every turn.