(About) Crimson is Gables Residential’s most elevated luxury rental building, located in Houston’s prestigious River Oaks neighborhood. Noon crafted a brand that exudes richness, allure, and boutique hotel-level sophistication. From naming and positioning to packaging and campaign development, every detail was thoughtfully designed to reflect a lifestyle that is bold, indulgent, and utterly uncompromising. We developed a distinctive brand language featuring a striking logo, custom iconography, opulent patterns, and a deep, evocative color palette. Through immersive storytelling, video, and premium collateral—including a lush brochure and dynamic website—we brought Crimson’s world vividly to life. Every brand touchpoint radiates the essence of its motto: To dwell in a color this vivid is to live a spectacular life.