(About) Gables Baldwin Park is a vibrant live-work-play community in Orlando, FL. Noon invited residents to embrace the extraordinary through visuals and messaging rooted in wonder, imagination, and elevated modern living. Inspired by the majestic oak trees that define this bucolic neighborhood, we created a whimsical tree as the brand’s central symbol—representing magic, growth, and discovery. This motif came to life through custom illustrated patterns featured across a variety of campaign platforms. Baldwin Park is more than just a place to live—it’s a world of wonder, designed to spark joy, awe, and the thrill of the unexpected.