(About) Maison 78, a luxury rental on Manhattan’s Upper East Side, offers a modern take on classic opulence—seamlessly blending timeless elegance with the relaxed lifestyle today’s residents seek. Noon developed a refined brand identity that reflects this contemporary yet sophisticated vision. We began by naming the property and creating a distinctive brand language, rich in bespoke details—from geometric patterns to timeless icons—that subtly evoke the neighborhood’s storied charm. This vision came to life through compelling storytelling across beautifully designed brochure collateral, a thoughtfully crafted website, and premium packaging. The result is a brand that captures a new era of Upper East Side living—where casual luxury, everyday comfort, and understated beauty exist in perfect harmony.